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Issues & articles
Each monthly edition is published with its theme, feature articles, editor’s letter and technology news, with an archive of earlier issues.
Live in production
Media · Publishing
Pipeline is a digital publishing platform for enterprise IT and telecom technology. The monthly issue, feature articles, a vendor research library, webinars, innovation awards, executive summits and memberships all live in one site that readers, vendors and editors work from.
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- Content and community modules in one platform
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- Audiences served — readers, vendors and members
- Themed
- Every issue organised around a technology topic
The problem
A publication is more than articles.
Editorial, vendor content, events and memberships usually sit in separate tools. The audience sees the seams.
ArticlesResearchWebinarsAwards
issue themeAI & Automation
featuresIn-depth
research libraryVendor assets
eventsSummits
IssueVol. 22 · No. 11
Content was never the hard part.
Trade publishing is a mix of businesses sharing one brand: an editorial product, a vendor content library, a webinar service, an awards programme, live events and a membership base. Each has its own workflow and its own contacts.
When they run as separate tools, readers hit dead ends and vendors re-enter the same details over and over. Pipeline puts them on one platform with one navigation, so the whole offering reads as a single publication.
- One home for the whole brandIssues, research, webinars, awards, events and memberships share one site, one navigation and one audience.
- Vendors can contribute directlyThe research centre accepts whitepapers, brochures and ebooks from vendors without an editor re-keying each one.
- Issues stay organised by themeEach edition has a topic, a feature set and a clear archive, so older issues stay findable.
- Programmes that run on a calendarAwards, summits and webinars each get the pages and forms their cycle needs.
Problem solving
From problem to solution.
What gets in the way, and how Pipeline handles it.
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01
The problem
Content in five different tools
Articles, research, webinars, awards and events usually sit in separate systems with separate logins.
How it’s solvedOne publishing platform
The monthly issue, research library, webinars, awards, summits and memberships live in one site that readers and vendors share.
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The problem
Vendors without a clear route
Vendors who want to submit assets or order a webinar have to email and wait.
How it’s solvedBuilt-in vendor paths
Vendors can upload research assets and order webinar production and promotion from inside the platform.
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03
The problem
Readers who cannot find things
Earlier issues, past events and research get buried as new content arrives.
How it’s solvedAn archive that stays usable
Issues are archived by theme, events keep their own pages, and research is browsable by type.
What's inside
Six modules, one publication.
The parts of a modern trade publication, built to work together rather than sit side by side.
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Research Center
A library of vendor whitepapers, brochures and ebooks that readers can browse, with an upload path for vendors to add their own assets.
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Webinars
On-demand sessions for readers, plus an ordering path for vendors who want a webinar produced and promoted through the publication.
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Innovation Awards
Nomination, judging and trophy information for an annual awards programme, presented as part of the publication rather than a separate microsite.
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Executive summits
Event pages for current and past summits, so each gathering has a clear home and an archive of what came before.
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Memberships & directory
A members portal and directory that give regular readers and partner companies a place to belong, and give the publisher a way to know them.
Book a demo
Want to see it on your own use case?
Book a short demo and we will walk through it with you.
How it works
Plan, publish, engage.
The publishing cycle the platform is shaped around, from the next issue to the next event.
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Step 01
Plan the issue
Editors choose the theme, line up the features and prepare the letter and news sections for the edition.
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Step 02
Publish and archive
The issue goes live with its articles, and sits in an archive alongside earlier editions.
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Step 03
Engage the audience
Readers move on to the research library, on-demand webinars and summit pages from the same navigation.
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Step 04
Recognise and retain
Awards entries and memberships bring vendors and readers back, and keep them part of the community.
Who it's for
One platform, four audiences.
- ReadersIT and telecom professionals who want articles, research and events without hunting across sites.
- Vendors & sponsorsCompanies that publish research, order webinars, enter awards and sponsor events.
- Editors & event teamsThe team that plans each issue, runs the programmes and keeps the calendar moving.
- MembersRegular readers and partner companies using the portal and directory.
Book a demo
Content-heavy, built to stay fast.
A publication site lives or dies on how quickly a reader gets to the thing they came for. These are the principles the build follows.
- 01Structured content modelIssues, articles, assets, webinars and events are distinct content types, so each can be listed, filtered and reused cleanly.
- 02Heavy assets handled properlyWhitepapers and ebooks are stored and served as files, so large downloads do not slow the pages around them.
- 03Findable by designThemes, topics and archives give readers several routes to the same content, not just the latest issue.
- 04Roles and accessEditors, vendors and members each get the view their job needs, with member-only areas kept separate.
- 05Ready to growNew programmes, such as another summit or awards category, are added as content, not as a rebuild.
Questions
Before you get started.
Asked most often by publishers and media teams.
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Issues and articles, a vendor research library, webinars, an innovation awards programme, executive summit pages and a members portal with a directory.
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Yes. The research centre is designed so vendors can upload whitepapers, brochures and ebooks, which are then listed for readers to browse.
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Yes. The same approach suits any publisher that combines editorial with events, vendor content and memberships. Tell us how your publication runs today and we will scope it.
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Publishers of enterprise IT and telecom content, and the readers, vendors and members around them.
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Yes. The Research Center has an upload path so vendors can add whitepapers, brochures and ebooks for readers to browse.
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Yes. Executive summits and an innovation awards programme each get their own pages and forms, with an archive of past events.
Start a conversation
See Pipeline
in action
We will show you how issues, research, webinars and events work together in one publication, and how vendors and members use it.