Project Overview
Objective & Project Scope
Roles & Responsibilities
Key Features
Project Challenges
Project Approaches
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DelightChat is a robust customer communication and marketing automation platform designed to help businesses manage WhatsApp marketing campaigns and provide customer support seamlessly.
Project Overview
Shortlister is a leading video interviewing platform designed to modernize and streamline the recruitment process for employers, recruitment agencies, and career advisors. Built with Django and Django REST Framework (DRF), the platform supports structured, branded, and fully remote video interviews. Its robust backend architecture enables seamless management of candidate data, interview scheduling, and secure video storage. With the capability to handle over 10,000 interviews per month, Shortlister ensures consistency, fairness, and efficiency in hiring through automation and reliable performance.
Website Overview
Home Page Overview
Mobile Overview
Objective & Project Scope
The objective of this project was to build a conversion-focused SaaS website that clearly communicates DelightChat’s capabilities, improves user engagement, and supports product adoption and business growth.
Campaign Management
Enabling users to create, schedule, and send personalized marketing campaigns on WhatsApp.
Customer Segmentation
Allowing businesses to categorize their audience based on purchase behavior, demographics, or engagement level.
Real-Time Chat
Providing an integrated chat interface for businesses to handle customer inquiries efficiently.
Shopify Plugin Integration
Developing a support widget for Shopify stores, allowing instant WhatsApp-based customer communication.
Analytics & Insights
Delivering detailed campaign performance reports to optimize marketing strategies.
Secure Payments
Implementing Stripe 3DS for secure and seamless payment processing for subscription and billing features.
Roles & Responsibilities
- Defined UI/UX strategy aligned with SaaS product positioning
- Designed responsive layouts and feature-focused sections
- Developed frontend components with performance optimization
- Structured content to simplify product understanding
- Ensured cross-device compatibility and consistency
Key Features
Product-Centric Design
Clear layouts that highlight features, benefits, and integrations effectively.
Use-Case Driven Sections
Dedicated sections explaining how DelightChat helps eCommerce brands grow.
Responsive SaaS Experience
Optimized experience across desktop, tablet, and mobile devices.
Scalable Website Structure
Flexible architecture supporting new features and product updates.
Project Challenges
The project required clearly communicating multiple product features and integrations while keeping the experience simple, conversion-focused, and scalable without overwhelming users.
Communicating Product Value
Explaining multiple features and integrations without overwhelming users.
Conversion Optimization
Designing layouts that encourage sign-ups and demos.
Content Clarity
Balancing technical details with simple, benefit-focused messaging.
Scalability Planning
Ensuring the website structure supports future product expansion.
How We Made It Happen
A visual breakdown of the design, development, and performance that shaped the final product.
Project Approaches
Our team built effective solution for DelightChat
Backend Architecture: Designed and developed scalable APIs using Django and FastAPI, ensuring high performance and reliability under heavy message loads.
Asynchronous Processing: Implemented Kafka for managing event-driven communication, enabling real-time updates and message delivery at scale.
Data Management: Utilized PostgreSQL for efficient data storage and query optimization, ensuring seamless handling of large customer datasets.
Payment Integration: Integrated Stripe 3DS for enhanced security and compliance during subscription transactions.
Support Plugin: Developed and deployed a Shopify-compatible plugin to embed real-time WhatsApp support directly into merchants’ stores.
Cross-Team Collaboration: Worked closely with frontend developers and product managers to ensure smooth integration and timely feature rollouts.
Solution Aviox Built for DelightChat
This approach focused on keeping things simple, reliable, and ready to grow with DelightChat’s needs.
Technologies
Tech Stack
JWT
Authentication
Python, Django REST
Back End
PostgreSQL
Data Storage
AWS
Cloud Services
Celery, Redis
Task Management
Docker, Git
Deployment
Impact & Results
DelightChat successfully bridges the gap between marketing automation and customer support by leveraging WhatsApp’s powerful communication capabilities. Through a modern, scalable tech stack and thoughtful integration with Shopify, the platform delivers a comprehensive solution that drives both engagement and growth for online businesses.
Enhanced Customer Engagement
Businesses using DelightChat experienced a measurable boost in customer interaction and retention through personalized WhatsApp campaigns.
Streamlined Operations
The unified dashboard simplified campaign management and customer communication.
Improved Conversion Rates
Shopify integration helped merchants convert support conversations into sales more effectively.
Scalable Infrastructure
Strengthened data protection with robust authentication, encryption, and adherence to compliance standards.